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Large Tiger King Women's Printed Yoga Leggings Sport Pants Stretchy Tights Elastic ctfaca1444-Sporting goods

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Camping shelter Waterproof and Rainproof Tarpaulin, Freight Factory Sunscreen dustproof and Windproof Truck Cover wear Resistant (color Brass, Size 5 x 10m)Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Elmax bark black hornbeam Sedov Russian Knife Damascus XB5 D5 ELMAX Diamond Steel Tactical Hunting Type №9 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Shelly Baldy Peak UT topo map, 1 24000 Scale, 7.5 X 7.5 Minute, Historical, 2001, Updated 2003, 26.8 x 21.8 in

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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FANTAZIO Backpacks Cartoon Animals School Bag Canvas Daypack Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vacation Outdoor Climbing Portable Foldable AntiSplash Bag Ultralight Handheld Bag Convenient (color Army Green)

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?STOBOK Tulle Tutu Table Skirt Mesh Desk Skirt for Wedding Birthday Party Baby Shower Home Decoration (White)
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Aoneky Safety Work Positioning Belt Rock Mountaineering Climbing Body Belt with Hip Pad and Side DRing Fall Arrest Harnesses Safety Equipment
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

SCARLET KITTEN 8 Foot Long Faux Leather Bullwhip Heavy Duty Riding Whip BrownTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Do you have a Customer Advisory Board (CAB) or customer advisory council?ProKennex Ki Q+15 Light (260g) Tennis Racquet (41 4) A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 3) Snowboard Wakeboard Wall Mounts, Display Rack Hangers Carbon Fiber BlackRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Adidas Men's NCAA Property Of Fleece Crew Maroon, Large

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Seachoice Trailer Coupler Ball, CLASS IIB You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. AnSuu Business Backpack Business Trip Backpack Male Multifunctional USB Charging Pack Laptop Bag Student Bag (color Black)You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Talk about heaven Two Piece Suit Women Floral Print Yoga Set Women Pants High Waist Leggin Push Up Yoga PantsIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.B Blesiya 2Pcs Stainless Steel Water Bottle Double Wall Vacuum Insulated 40oz Insulated BPA Free Tea Cup for Traveling Camping Hiking

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Large Tiger King Women's Printed Yoga Leggings Sport Pants Stretchy Tights Elastic ctfaca1444-Sporting goods

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